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Released on December 9, 1998, “Automatic” marked the explosive debut of Hikaru Utada, forever changing the landscape of Japanese pop music. This iconic track earned prestigious honors, including the “Excellent Work Award” at the 41st Japan Record Awards and “Song of the Year” at the 14th Japan Gold Disc Awards. It also secured the 2000 JASRAC Gold Award. Beyond its soulful sound, the music video became a cultural phenomenon, captivating audiences with Utada’s signature “crouched” singing posture. This milestone single established “Hikki” as a legendary force in the industry, blending R&B influences with undeniable mainstream appeal.
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Watch 宇多田ヒカル – Automatic online.