How Social Justice Advocacy Drives Ben & Jerry’s Profit | WSJ The Economics Of

Ben & Jerry’s has built a multi-million dollar empire by blending premium ice cream with unapologetic social activism. While many corporations avoid controversy to protect their bottom line, this brand integrates political and environmental stances directly into its marketing strategy. Wall Street Journal’s Annie Gasparro explores the unique economic model that allows the company to maintain its values under the ownership of Unilever. By targeting conscious consumers, Ben & Jerry’s proves that taking a stand can foster intense brand loyalty and drive global sales, demonstrating how corporate advocacy serves as a powerful tool for commercial success.

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Watch How Ben & Jerry’s Activism Helps Scoop Up Customers | WSJ The Economics Of online.