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This video explores the increasing integration of social and political activism within contemporary music videos. As part of a collaboration with the Making Waves Film Festival and Solent University’s Film and Television program, this student-led essay examines how artists utilize audio-visual culture to challenge societal norms and spark critical discourse. By analyzing the intersection of videographic criticism and popular music, the piece highlights how the medium has evolved into a powerful platform for advocacy and change. Discover how young creators are redefining the boundaries of visual storytelling to address urgent global issues through creative expression.
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Watch The rise in social and political activism within the music video form online.